![]() ![]() ![]() Cap Cities /ABC Radio President Norm Schrutt said, "Z95 has become a very popular station in Chicago and will now have its own management team. A replacement is being sought at Infinity's WJFK. He replaces Cliff Levine, and will begin his new duties May 15. Newsstand Price $5.00 O'Grady Becomes WYTZ President /GM WJFK /Washington GSM Kevin O'Grady has been named President /GM at Cap Cities/ ABC CHR outlet WYTZ (Z95)/ Chicago. Full details on how to pull this kind of event off inside. ALTERNATIVE ADVERTISING: KUPD'S SPRINGFEST AOR kingpin KUPD /Phoenix calls its annual SpringFest event "alternative advertising" -a four -day fundraiser that drew 25,000 Phoenicians for name band concerts, carnival rides, and aquatic fun. ![]() and also cites a new study showing radio is twice as important a stimulus to music purchases as any other factor. Mike Shalett outlines some of the entertainment and consumer habits of these "trendsetters". AUDIENCE LEADERS: WHERE TO FIND THEM The most active listeners are often the ones who can bring your station a leadership image. You've been reading Tom Birch's contributions, and this week Arbitron VP /Radio Sales & Marketing Rhody Bosley debuts with an in -depth discussion of diary response rates. , 62 ARBITRON'S TURN AT BAT This year R &R opened its Ratings & Research column directly to the two principal radio ratings firms, so they could offer insights to managers, sales execs, and programmers. CHR and UC programmers look at various sides of the issue this week, with specific critiquing tips and motivation maneuvers highlighted. Among this week's hot items: Olympia buys Jim Long Companies for $7 million Top Northwest ad agency Cole & Weber switches to Birch AIRSTAFF ENTHUSIASM: KEEPING IT UP Constructive criticism of air personalities is a delicate but vital process that staves off burnout and improves performance. and a peek at the human side of the movers and shakers. Pat Clawson gives you the street talk of the nation's capital combined with the hard news before it happens. ![]() 1 ISSUE NUMBER 787 THE INDUSTRY'S NEWSPAPER INSIDE: DC REPORT: FRESHEST WASHINGTON NEWS Readers looking for the most upto- the -minute Washington political and radio business news are finding it in the DC Report column. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
Categories |